Free CTR calculator
Type clicks and impressions to get the click-through rate. Add the average position from Search Console to see how it compares with Google's typical rate at that spot, and how many clicks that rate would have brought. Or open a whole Search Console export to list every search with a low CTR for its position. Free, no sign-up, and your numbers stay in your browser.
Short answer
CTR (click-through rate) is clicks divided by impressions, times 100. 30 clicks from 1,200 impressions is a 2.5% CTR. Search Console works it out the same way. Whether 2.5% is good depends on where the result sits: in 2026 the first Google result gets 7.1% of clicks on average, and the tenth 0.2%.
From Search Console's Performance report, an ad platform or an email tool. For ads and emails, impressions are views or emails delivered.
Compare with Google (optional)
Shown next to clicks and impressions for the same query or page. Leave it blank to see the rate only.
Does Google show an AI answer for the search?
Mixes searches with and without an AI answer, weighted the way US searches are. Pick this when you're not sure.
Click-through rate
0.5%
12 ÷ 2,400 × 100 = 0.5%. These are example numbers until you type yours.
- Typical at position 3.4
- 1.46%
- Your rate
- 0.5%
- Clicks at the typical rate
- 35
- Clicks you got
- 12
Well below typical for position 3.4. The typical rate would have brought about 35 clicks, 23 more than you got. The title and description are the first thing to check.
Typical rates: First Page Sage, Google Click-Through Rates (CTRs) by Ranking Position in 2026 (updated September 22, 2026; Search Console data from March to August 2026, desktop and mobile, weighted to US searches). The study covers positions 1 to 10; between two whole positions the rate is read on a straight line. An estimate: real rates vary by search.
Serpwright reads your Search Console data and compares each article it published with the same 2026 click rates. When one gets far fewer clicks than its position usually brings, it suggests edits, such as a new title and description, that wait for your OK.
3 days free, no card.
Find every low-CTR search in your export
Open Search Console's Performance export and see which searches or pages get far fewer clicks than their position usually brings, most missed clicks first. A row is listed when its rate is under 60% of typical and the typical rate predicts at least 20 clicks, the same rule as the calculator above.
Drop your Search Console export hereOpen your Search Console export
The ZIP from the Performance report's Export button, or the Queries.csv or Pages.csv inside it. It stays on your device.
- In Search Console, open Performance, then Search results, and pick the last 3 months.
- Click Export, then Download CSV. Search Console saves a ZIP with a Queries table and a Pages table. The export holds at most 1,000 rows per table, and the Queries table leaves out searches Google hides for privacy.
- Open the ZIP here. Switch between Queries and Pages, and copy or download the list.
Google CTR by position in 2026
The share of searchers who click the organic result at each position, from First Page Sage's study of Search Console data. The calculator compares your rate with these.
| Position | US average | AI answer | No AI answer |
|---|---|---|---|
| 1 | 7.1% | 3.6% | 22.6% |
| 2 | 3% | 1.4% | 10.2% |
| 3 | 1.7% | 0.8% | 5.8% |
| 4 | 1.1% | 0.5% | 3.7% |
| 5 | 0.7% | 0.3% | 2.5% |
| 6 | 0.6% | 0.3% | 1.8% |
| 7 | 0.4% | 0.2% | 1.3% |
| 8 | 0.3% | 0.2% | 0.9% |
| 9 | 0.2% | 0.1% | 0.7% |
| 10 | 0.2% | 0.1% | 0.5% |
Source: Google Click-Through Rates (CTRs) by Ranking Position in 2026, updated September 22, 2026. Search Console data from 1,184 sites, 3.67 billion impressions, March 1 to August 31, 2026. The US average weighs searches with and without an AI answer the way US searches split, and the study says it is the column to use for forecasts. It stops at position 10. Checked November 2, 2026.
Where to find your clicks and impressions
Search Console has all four numbers the calculator uses.
- Open Search Console, pick your site and go to Performance, then Search results (Performance report).
- Turn on Average CTR and Average position next to Total clicks and Total impressions, and pick the dates.
- For one page or one search, click it in the Pages or Queries table, then copy the four numbers from the top.
Search Console counts an impression when a standard result with your link appears on the page of results someone opened, even if they don't scroll to it, and a click when someone follows it to your site. Clicking the same result again after coming back counts once. Average position is the highest spot your link held in each result, averaged (what impressions, position and clicks mean, checked November 2, 2026).
Why a CTR is low
Check these in order. The first three need no change to the page.
The result sits too low
Click rates fall fast with position: 7.1% at position 1, 1.7% at 3 and 0.2% at 10, on the US average. A low rate at position 8 is normal. Compare with the typical rate for your position before you change anything.
Google answers the search first
With an AI answer at the top, position 1 averages 3.6% of clicks. Without one it averages 22.6%. Search the query yourself to see which kind of page you're on.
Too few impressions to judge
A rate needs enough impressions behind it. 100 impressions at position 4 should bring about one click, so one click more or less swings the rate a lot. The calculator waits until the typical rate predicts at least 20 clicks before it calls a rate high or low.
One page, many searches
A page's total mixes every search it showed up for, and its average position is an average across them. Group the report by query to find the searches that pull the rate down.
The title and description don't match the search
When the rate is well below typical for its position, rewrite the title tag and meta description around the words people search. Check the new pair in the SERP preview tool to see where Google would cut it, or start from the title and meta description generator.
Low click rates, caught for you
Serpwright writes and publishes articles from your Search Console data, then keeps watching how each one does.
- It compares each published article with the same 2026 click rates by position as this calculator. Past position 10, where the study stops, it uses its own estimate: the position 10 rate halving every 10 positions.
- An article with at least 100 impressions in 28 days is flagged when its click rate is more than 40% below typical for its position and the typical rate predicts at least 20 clicks. Its main searches at positions 4 to 20 are checked the same way.
- It then suggests edits, such as a new title tag and meta description. They wait for you in Optimize unless you turn on applying suggested edits.
3 days free, no card.