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Blog post templates

One outline for each kind of search: how-to, problem, comparison, cost, best-of and definition. Each has its sections, a word range and a worked example.

Find the one you need

Copies as Markdown. Notion and most Markdown editors paste it as headings. In Google Docs, turn on Markdown in Tools, Preferences, then right-click and choose Paste from Markdown.

What is a blog post template?

A blog post template is a fixed outline for one kind of post: what the opening says, which sections follow and in what order, and how long the post should be. The right template depends on what the search asks for, so a how-to and a comparison need different ones.

Which template fits your search

Look at what people type, then use the template on the same row.

The search looks likeTemplateLength
how to …, how do I …, steps to …How-to post900 to 1,600 words
… not working, why is …, … errorProblem and fix post900 to 1,600 words
X vs Y, X or Y, X alternativeComparison post1,200 to 2,000 words
how much does … cost, … price, … cost calculatorCost post1,200 to 2,000 words
best … for …, top …, … toolsBest-of list1,200 to 2,000 words
what is …, … meaning, … explainedDefinition post600 to 1,000 words

The parts of every blog post

Whatever the template, a post has these parts, in this order.

  1. Title

    Name the search in it. Keep the title tag to about 60 characters and check its width: Google cuts titles by width, not by characters.

  2. Opening

    Two or three sentences that answer the search, then the condition that changes the answer. No "In this article" roadmap.

  3. Sections

    One H2 per question, in the order the reader's questions come up. Each section answers its question once.

  4. One table or list

    Only where it helps scanning: a numbered list for steps in order, a table to compare three or more things.

  5. FAQ

    Three to five real follow-up questions the sections don't already answer, each answered in its first sentence.

  6. The end

    Stop when the reader can act: the last step, or one short paragraph on what to do next. No summary or conclusion that repeats the post.

The 6 templates

Each outline lists the H2s in order and what goes under each, then the same template filled in for one search.

How-to post

For searches like how to …, how do I …, steps to … · 900 to 1,600 words

  1. Opening

    Say what to do and how long it takes in two or three sentences, then the one condition that changes the steps.

  2. H2: What you need before you start

    Access, tools and materials with amounts, and the best time to do it.

  3. H2: Steps

    A numbered list, one action per step, with the setting, amount or time inside the step.

  4. H2: What you should see

    What the reader sees after the key steps, and how long results take.

  5. H2: Mistakes that undo the work

    The two or three slips that send people back to the start.

  6. FAQ and next step

    Follow-up questions the sections don't answer, then one short paragraph on what to do next.

Example: how to submit a sitemap to google search console

How to submit a sitemap to Google Search Console

Open Search Console, pick your site, go to Indexing, then Sitemaps, paste the sitemap's address and press Submit. It takes a minute. If your SEO plugin already lists the sitemap in robots.txt, submitting it still lets you see whether Google could read it.

  • What you need before you start
  • Submit the sitemap in five steps
  • What the Sitemaps report should show
  • Mistakes that stop Google reading it

Problem and fix post

For searches like … not working, why is …, … error · 900 to 1,600 words

  1. Opening

    Name the most likely cause and its fix first. Then say how to tell if it's a different cause.

  2. H2: Confirm the cause

    The quick test that tells the causes apart, with the number or message that decides it.

  3. H2: Fix it, cause by cause

    One subheading per cause, most common first, each with its own steps.

  4. H2: When to wait and when to get help

    How long a fix takes to show, and the point where the reader needs a professional or support.

  5. FAQ and next step

    Follow-up questions the sections don't answer, then one short paragraph on what to do next.

Example: discovered currently not indexed

"Discovered - currently not indexed": what it means and how to fix it

Google knows the page exists but hasn't crawled it yet. On a new or small site, links to the page from pages Google has already indexed usually help most. If the page is thin or repeats another page, improve or merge it first.

  • Check the page with URL Inspection
  • Fix it, cause by cause
  • How long to wait before you act again

Comparison post

For searches like X vs Y, X or Y, X alternative · 1,200 to 2,000 words

  1. Opening

    Give the verdict by use case in two to four sentences: who should pick which, and why.

  2. H2: At a glance

    A table with the same criteria for each option. Keep it to four columns so it reads on a phone.

  3. H2: The quickest way to tell them apart

    The one difference that decides it for most readers.

  4. H2: One section per criterion that matters

    Each with what each option does, from its own documentation.

  5. H2: Pick X if, pick Y if

    Plain conditions, so readers can find themselves in one line.

  6. H2: What each costs

    From each vendor's own pricing page, with the date you checked it. If you sell one of them, say so.

  7. FAQ and next step

    Follow-up questions the sections don't answer, then one short paragraph on what to do next.

Example: yoast vs rank math

Yoast vs Rank Math: which SEO plugin fits your site

Open with your verdict for each kind of site, in a sentence each, and the one feature that decided it. Back each claim with the plugin's own feature page.

  • Yoast and Rank Math at a glance
  • The quickest way to choose
  • Free versions compared
  • Schema and redirects
  • Pick Yoast if, pick Rank Math if
  • What the paid plans cost

Cost post

For searches like how much does … cost, … price, … cost calculator · 1,200 to 2,000 words

  1. Opening

    Give the price range and the one or two things that move it most.

  2. H2: What goes into the price

    A table of line items, each with its own range and where the range comes from.

  3. H2: What moves each line

    Size, scope, region, quality: what pushes each item up or down.

  4. H2: Typical totals

    Two or three labelled scenarios with their numbers added up.

  5. H2: How to read a quote

    What a fair quote includes, and the line items that hide extra cost.

  6. FAQ and next step

    Follow-up questions the sections don't answer, then one short paragraph on what to do next.

Example: how much does a blog post cost to write

How much does a blog post cost to write?

Start with the range from published rate cards or quotes you collected, with the date, then the two things that move it most: length and how much research the topic needs.

  • What a writer's price includes
  • What moves the price
  • Three typical posts, priced
  • How to compare writer quotes

Best-of list

For searches like best … for …, top …, … tools · 1,200 to 2,000 words

  1. Opening

    Give the pick by situation first: "If you need X, choose A. If Y, choose B."

  2. H2: How we picked

    The criteria that matter for this choice, and the ones that don't.

  3. H2: Compared

    A table of the options on the same columns.

  4. H2: One section per option

    Who it's for, what it does best, and its downside. Every option has one.

  5. H2: Getting the most from the one you pick

    The setup step or habit people skip.

  6. FAQ and next step

    Follow-up questions the sections don't answer, then one short paragraph on what to do next.

Example: best free keyword research tools

The best free keyword research tools, by what you need

If your site already gets impressions, start with Google Search Console: it shows the searches you already appear for. If the site is new, start with a tool that estimates search volume for keywords you don't rank for yet.

  • How we picked these tools
  • Free keyword tools compared
  • Google Search Console
  • Google Keyword Planner
  • Google Trends
  • Turning a keyword list into posts

Definition post

For searches like what is …, … meaning, … explained · 600 to 1,000 words

  1. Opening

    Give the one-sentence definition first, in words the reader would use.

  2. H2: What it means in practice

    How to read it or where the reader meets it.

  3. H2: An example with numbers

    One labelled, realistic example carried through.

  4. H2: What to do with it

    The decision or next step it should lead to.

  5. FAQ and next step

    Follow-up questions the sections don't answer, then one short paragraph on what to do next.

Example: what is average position in google search console

What is average position in Google Search Console?

Average position is the average spot of your site's highest result for a search, across the times it was shown. Search Console Help calls it "the average position of the topmost result from your site".

  • How Search Console counts it
  • An example: one page, three searches
  • What to do with a position of 11 to 20

Planning one post in more detail? Use the SEO content brief template for the facts, sources and links, and the title and meta description generator for the title tag.

Serpwright picks the shape from the search, writes the brief, then writes the post for you to review.

Start free trial

3 days free, no card.

Let the writer pick the shape

Serpwright starts from the searches your site already shows up for in Search Console.

  • It reads what the search asks for and uses the matching shape: steps for a how-to, a verdict and a table for a comparison.
  • It sets the length from what the search needs, usually inside the ranges above and up to 2,400 words for an in-depth guide, not from how long the ranking pages are.
  • Drafts wait for your review before publishing unless you turn on auto-publish or the drip.

3 days free, no card.

Questions

What is the best format for a blog post?
Answer the search in the first two or three sentences, then give each follow-up question its own H2, in the order readers ask them. Add one table or list where it helps scanning, and stop when the reader can act. The right sections depend on the search: steps for a how-to, a verdict and a table for a comparison.
How long should a blog post be?
As long as the search needs, which is usually shorter than what ranks today. Our ranges: a definition 600 to 1,000 words, a how-to or a fix 900 to 1,600, a comparison, cost or best-of post 1,200 to 2,000, and a broad guide 1,600 to 2,400. Pick the low end when in doubt.
Does a blog post need a conclusion?
No. A conclusion that repeats the post only makes it longer. End with the last step, or one short paragraph on what to do next.
Is a blog post template the same as a blog website template?
No. A blog post template is the structure of one post: its title, opening, sections and FAQ. A blog website template, or theme, is the design of the whole blog, and comes from your CMS or a theme store. This page is about the first kind.
Do you keep anything when I copy a template?
No. Copying happens in your browser. We count one anonymous use per visit, with the template you copied first, and nothing you type or paste anywhere.
Can I use these templates with an AI writer?
Yes. Paste the outline into the prompt with the search and your facts, and ask for each section in order. Serpwright does this step for you: it reads what the search asks for, uses a matching shape, much like the outlines on this page, and writes a brief before the draft.