Terms of Service

1.The agreement

These terms are an agreement between you and Serpwright (“Serpwright”, “we”) for using serpwright.com and the Serpwright app. If you use Serpwright for a company or a client, you agree on their behalf and confirm you are allowed to. Our Privacy Policy explains how we handle data and is part of these terms.

2.Your account

You need an account to use Serpwright. Give us accurate details, keep your password and sign-in links private, and tell us at hello@serpwright.com if you think someone else has access. You are responsible for what happens in your account and on sites you own in Serpwright, including actions by members you invite. Members work under the plan of the person who owns the site. You must be at least 16.

3.Free trial

New accounts get a 3-day free trial with every feature, 10 articles and 1 site. We don't ask for a card and never charge you automatically. Writing with AI during the trial needs a verified email address. When the trial ends, your account becomes read-only until you choose a plan, and you can still export your content. One trial per person: we may end trials used to abuse the service, such as creating many trial accounts.

4.Plans and allowances

Every plan includes AI writing on our account. You never need your own AI key. The plans are:

• Monthly: $79 a month, 1 site, 30 articles a month.
• Yearly: $790 a year, 2 months free, 10 sites, 3 articles a day.
• Lifetime: one payment at the price shown at checkout, 3 sites, 15 articles a month, forever.

An allowance counts articles written with AI across every site you own. It resets at the start of each period (at midnight UTC each day for Yearly, on the 1st of each month for Monthly and Lifetime), and unused articles don't carry over. Editing, rewriting sections, optimizing and publishing articles you already have don't use the allowance. When you reach it, new articles wait until it resets or you upgrade. Prices exclude any sales tax or VAT, which is shown at checkout.

5.Subscriptions, renewal and cancellation

Monthly and Yearly are subscriptions billed in advance through Stripe. They renew automatically at the end of each billing period at the then-current price until you cancel. By subscribing, you authorize us to charge your payment method on each renewal.

You can cancel at any time in Billing. Cancelling stops the next renewal; you keep access until the end of the period you have paid for, and then the account becomes read-only. We don't give partial refunds for unused time, except where the law requires it. If you switch plans, Stripe prorates the difference.

If a renewal payment fails, we retry it and email you. Access continues for 7 days while you update your card; after that the account becomes read-only until payment succeeds.

We may change subscription prices. We will email you at least 30 days before a new price applies to your renewal, and you can cancel before it does.

6.Lifetime access and refunds

Lifetime access is a single payment through Stripe with no renewal. It gives the account that bought it the Lifetime plan (3 sites, 15 articles a month, forever) for as long as we operate the service. It is for your own use and your clients' sites; you may not resell or transfer the account. The founding price is offered for a limited time; later buyers pay the regular price.

If Serpwright isn't right for you, email hello@serpwright.com within 14 days of a lifetime purchase for a full refund. After a refund the account returns to read-only.

“Lifetime” means the lifetime of the Serpwright service. If we ever shut it down, we will give at least 90 days' notice so you can export your content.

7.Referral program

Every account gets a referral link in Account → Referrals. Someone who signs up within 60 days of clicking your link, without clicking another member's link after it, is your referral. They get 20% off their first payment on any plan, applied at checkout.

You earn 30% of each payment your referral makes in their first 12 months as a customer, excluding tax: the single Lifetime payment, or every Monthly or Yearly payment in that period. Each commission is held for 30 days before it becomes payable. If a payment is refunded or disputed, its commission is reduced or cancelled, and any amount already paid out is deducted from your next payout. We pay payable commissions by PayPal or bank transfer to the payout email you give us.

Referring yourself or another account you control doesn't count, and neither does a signup from the same network as your own. Don't send spam, bid on the Serpwright name in ads, or misrepresent Serpwright to get referrals. We may withhold or cancel commissions earned through abuse, and we may change or end the program; commissions already payable when it ends will still be paid.

8.AI and third-party services

Serpwright writes with AI models from providers such as OpenAI, under our own account with them. We send them only what a task needs, such as your keyword, research notes, brand voice and draft. The Search Console, CMS, webhook, stock photo and search data services you connect are run by their own providers under their own terms, and we are not responsible for their availability or changes.

Stock photos come from Pexels or Unsplash under their licenses, which ask for the credit Serpwright adds under each photo. Keep that credit when you publish. You are responsible for having the right to connect every site, property and credential you add.

9.Your content

You own what you put into Serpwright and what it produces for you: titles, briefs, articles and images, as far as the law allows. You give us permission to store, process and send that content only as needed to run the service for you, for example to an AI provider or your CMS. You can export your content at any time, including when your account is read-only.

AI output can be wrong. Serpwright checks facts against the sources it researched and flags claims it could not confirm, but that check is not a guarantee. You are responsible for reviewing what you publish, including facts, claims, product details, medical, legal or financial statements, and anything that could infringe someone else's rights. Auto mode publishes without that review, and you choose whether to turn it on.

10.Acceptable use

Don't use Serpwright to:

• connect sites or Search Console properties you don't own or aren't authorized to manage;
• publish content that is illegal, deceptive, hateful, or that infringes copyright or trademarks;
• publish spam, doorway pages or other content that breaks Google's spam policies;
• probe, overload or reverse-engineer the service, or get around its limits, allowances or access controls, including by opening several accounts;
• resell access to Serpwright itself.

We may suspend accounts that do, and we will tell you why unless the law prevents it.

11.Our service

We own Serpwright, its software and its brand. We keep improving the product and may change or remove features; if a change significantly reduces what you paid for, we will tell you in advance, and subscribers can cancel. We aim for high availability but don't promise the service will be uninterrupted or error-free. We make no promise about search rankings or traffic: Google decides those.

12.Warranty and liability

Serpwright is provided “as is”. To the extent the law allows, we disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement.

To the extent the law allows, we are not liable for indirect or consequential losses, lost profits, lost rankings or lost data, and our total liability for any claim is limited to the amount you paid us in the 12 months before it. Nothing here limits liability that cannot be limited by law.

13.Ending the agreement

You can cancel your plan and stop using Serpwright at any time, and ask us to delete your account at hello@serpwright.com. We may end or suspend your access if you seriously or repeatedly break these terms. Sections on your content, liability and governing law continue after the agreement ends.

14.Governing law

These terms are governed by the laws of the State of New Jersey, and disputes will be handled by the courts there, unless the law where you live gives you the right to bring a claim locally.

15.Changes to these terms

We may update these terms. If a change matters, we will update the date above and email account owners at least 14 days before it takes effect. Continuing to use Serpwright after that means you accept the new terms.