A Frase alternative that starts from your Search Console
The Frase alternatives compared here are Serpwright, Surfer SEO, Clearscope, MarketMuse, Writesonic, Jasper and Koala AI. Frase audits, scores and drafts pages for Google and AI answers. Serpwright starts from the searches your site already shows up for without a page, marks every checkable claim in the draft against a sourced fact sheet, and publishes it to WordPress, Webflow or Shopify.
3 days free, no card. Frase details checked on November 8, 2026 from Frase's own pages (sources).
The short answer
Pick Frase if you want content scores, a site audit, or tracking of your brand in ChatGPT and other AI answers.
Pick Serpwright if your site already shows up in search and you want new pages for the searches you're missing, written from your own data with each checkable claim marked against a sourced fact sheet.
Frase and Serpwright, side by side
- What it is
- Serpwright: A pipeline from Search Console to a published page: title ideas, brief, draft, fact check, publishing, tracking.
- Frase: A content platform for Google and AI search: site audit, research and briefs, search and AI-readiness scores for every page, an AI writer, publishing and AI answer tracking.
- Where topics come from
- Serpwright: Proposed from searches your site already gets impressions for but has no page for, with the numbers attached. You approve each title.
- Frase: An opportunity report built from your search data, competitors and existing pages. Search Console data flags pages that slip or sit on page two.
- Writing
- Serpwright: Drafts are written from a brief built on the pages ranking today, in your saved brand voice. You review each draft by default.
- Frase: You write, write with it, or let Frase draft against the ranking pages and your brand profile. For each content type you choose Manual, Review only or Auto for what it may publish without asking.
- Content score
- Serpwright: No. Drafts are checked against the brief, the word count target and a list of stock AI phrases instead.
- Frase: Yes. Every page gets a search score and an AI-readiness score.
- Fact checks
- Serpwright: Every checkable claim in a draft is marked supported, contradicted or unsupported against a sourced fact sheet, and source links come only from that sheet. It flags claims for your review; it doesn't replace your read.
- Frase: The Frase pages we read don't describe a claim-by-claim fact check. Content rules hold drafts that look off.
- Publishing
- Serpwright: WordPress, Webflow, Shopify, a signed webhook or a read-only API, with images, schema, author, sitemap and IndexNow.
- Frase: WordPress, Webflow, Sanity and Wix, or hosting on FraseCMS. Shopify isn't listed.
- After it's live
- Serpwright: Weekly rank tracking, a Monday summary email, and suggested edits you apply in one click when a page stalls.
- Frase: Content Guard watches rankings and traffic on 10 to 300 pages by plan and drafts the fix.
- AI answer tracking
- Serpwright: No.
- Frase: Yes. ChatGPT and Google AI from Starter; Perplexity from Professional; Claude and Gemini on Scale.
- Use from AI tools
- Serpwright: No MCP server. Your site can pull finished articles from a read-only API.
- Frase: An MCP server, a CLI and an API on every plan, so Claude, ChatGPT or Cursor can run it.
- Price to start
- Serpwright: $79 a month for 1 site and 30 articles a month. 3-day free trial, no card.
- Frase: Starter: $49 a month, or $39 a month billed yearly, for 10 articles a month, 1 site and 1 seat. 7-day free trial, no card, capped at 5 articles.
| Topic | Frase | Serpwright |
|---|---|---|
| What it is | A content platform for Google and AI search: site audit, research and briefs, search and AI-readiness scores for every page, an AI writer, publishing and AI answer tracking. | A pipeline from Search Console to a published page: title ideas, brief, draft, fact check, publishing, tracking. |
| Where topics come from | An opportunity report built from your search data, competitors and existing pages. Search Console data flags pages that slip or sit on page two. | Proposed from searches your site already gets impressions for but has no page for, with the numbers attached. You approve each title. |
| Writing | You write, write with it, or let Frase draft against the ranking pages and your brand profile. For each content type you choose Manual, Review only or Auto for what it may publish without asking. | Drafts are written from a brief built on the pages ranking today, in your saved brand voice. You review each draft by default. |
| Content score | Yes. Every page gets a search score and an AI-readiness score. | No. Drafts are checked against the brief, the word count target and a list of stock AI phrases instead. |
| Fact checks | The Frase pages we read don't describe a claim-by-claim fact check. Content rules hold drafts that look off. | Every checkable claim in a draft is marked supported, contradicted or unsupported against a sourced fact sheet, and source links come only from that sheet. It flags claims for your review; it doesn't replace your read. |
| Publishing | WordPress, Webflow, Sanity and Wix, or hosting on FraseCMS. Shopify isn't listed. | WordPress, Webflow, Shopify, a signed webhook or a read-only API, with images, schema, author, sitemap and IndexNow. |
| After it's live | Content Guard watches rankings and traffic on 10 to 300 pages by plan and drafts the fix. | Weekly rank tracking, a Monday summary email, and suggested edits you apply in one click when a page stalls. |
| AI answer tracking | Yes. ChatGPT and Google AI from Starter; Perplexity from Professional; Claude and Gemini on Scale. | No. |
| Use from AI tools | An MCP server, a CLI and an API on every plan, so Claude, ChatGPT or Cursor can run it. | No MCP server. Your site can pull finished articles from a read-only API. |
| Price to start | Starter: $49 a month, or $39 a month billed yearly, for 10 articles a month, 1 site and 1 seat. 7-day free trial, no card, capped at 5 articles. | $79 a month for 1 site and 30 articles a month. 3-day free trial, no card. |
On WordPress? Here is what the Serpwright plugin fills in when it publishes. Looking at other tools too? See six more Frase alternatives.
What Frase costs
Frase lists a price per month billed yearly and a month-to-month price. Enterprise is priced on request. Checked November 8, 2026.
- Starter
- $49 a month, or $39 a month billed yearly
- 10 articles and 50 audit pages a month, 1 site, 1 seat
- Professional
- $129 a month, or $103 a month billed yearly
- 40 articles and 250 audit pages a month, 5 sites, 3 seats (more at $29 each)
- Scale
- $299 a month, or $239 a month billed yearly
- 100 articles and 1,000 audit pages a month, 10 domains, 5 seats (more at $29 each)
| Plan | A month, billed yearly | Month to month | Includes |
|---|---|---|---|
| Starter | $39 | $49 | 10 articles and 50 audit pages a month, 1 site, 1 seat |
| Professional | $103 | $129 | 40 articles and 250 audit pages a month, 5 sites, 3 seats (more at $29 each) |
| Scale | $239 | $299 | 100 articles and 1,000 audit pages a month, 10 domains, 5 seats (more at $29 each) |
Serpwright is $79 a month for 1 site and 30 articles a month, or $790 a year for 10 sites and 3 articles a day. Team members are unlimited on every plan. See all plans.
Other Frase alternatives
Six more tools people compare with Frase, and the job each one fits best. Prices from each vendor's pricing page, checked November 8, 2026.
- Surfer SEO
- Your writers want a content score that updates as they type.
- $49 a month billed yearly (Discovery).
- Serpwright vs Surfer SEO
- Clearscope
- Your writers want a live topic-coverage grade in Google Docs, Word or WordPress, and AI answer tracking on every plan.
- $129 a month (Essentials), 14-day free trial.
- Serpwright vs Clearscope
- MarketMuse
- You want a content plan for the whole site, with briefs, before anyone writes.
- No prices listed. Book a demo or start a free trial.
- Serpwright vs MarketMuse
- Writesonic
- You want to track your brand in ChatGPT, Gemini and Google AI Overviews, with an AI article writer in the same tool.
- $79 a month billed yearly (Starter, 15 AI articles a month).
- Serpwright vs Writesonic
- Jasper
- A marketing team wants one AI platform with brand voice and agents for all its content, not only search pages.
- $59 a seat a month billed yearly, or $69 month to month (Pro).
- Serpwright vs Jasper
- Koala AI
- You want a low monthly price and are fine paying in words and credits.
- $25 a month for 45,000 words (Starter). Annual billing saves 20%.
- Serpwright vs Koala AI
| Tool | Pick it if | Price to start |
|---|---|---|
| Surfer SEO | Your writers want a content score that updates as they type. | $49 a month billed yearly (Discovery). |
| Clearscope | Your writers want a live topic-coverage grade in Google Docs, Word or WordPress, and AI answer tracking on every plan. | $129 a month (Essentials), 14-day free trial. |
| MarketMuse | You want a content plan for the whole site, with briefs, before anyone writes. | No prices listed. Book a demo or start a free trial. |
| Writesonic | You want to track your brand in ChatGPT, Gemini and Google AI Overviews, with an AI article writer in the same tool. | $79 a month billed yearly (Starter, 15 AI articles a month). |
| Jasper | A marketing team wants one AI platform with brand voice and agents for all its content, not only search pages. | $59 a seat a month billed yearly, or $69 month to month (Pro). |
| Koala AI | You want a low monthly price and are fine paying in words and credits. | $25 a month for 45,000 words (Starter). Annual billing saves 20%. |
Each tool name opens its full comparison with Serpwright, with that vendor's sources and the date we checked them. Choosing between Frase and MarketMuse? See MarketMuse vs Frase side by side. See every tool in one table.
Which one fits you
Frase is the better pick when
- You want to see how your brand shows up in ChatGPT and Google AI answers, plus Perplexity, Claude and Gemini on higher plans.
- You publish to Sanity or Wix, or want Frase to host the pages for you.
- You want to run your content work from Claude, ChatGPT or Cursor through an MCP server.
Serpwright is the better pick when
- Your site already gets some search impressions, and you want pages for the searches you're missing.
- You publish to Shopify, or want 10 sites for $790 a year.
- You want every checkable claim in a draft marked against a sourced fact sheet before it goes live.
Questions
What are the best Frase alternatives?
It depends on the job. Serpwright if you want finished pages for the searches your site already shows up for, written from your Search Console data. Surfer SEO or Clearscope if your writers want a live score while they write. MarketMuse for a site-wide content plan, Writesonic for AI answer tracking with an article writer, Jasper for a marketing team's whole content stack, and Koala AI for a low monthly price billed in words. Prices for all six checked November 8, 2026.
Is Serpwright a Frase alternative?
Yes, for sites that want finished pages built from their own Search Console data. Both write drafts from the pages that rank and publish them to your CMS. Frase adds content scores, a site audit and tracking in AI answers. Serpwright starts from the searches your site already shows up for without a page, and marks each checkable claim in a draft against a sourced fact sheet.
Does Serpwright have a content score like Frase?
No. Serpwright builds a brief from the pages ranking today and checks each draft against it, the word count target, a fact sheet and a list of stock AI phrases. Each draft shows what failed and why.
How does the price compare?
On November 8, 2026, Frase's plans started at $39 a month billed yearly ($49 month to month) for 10 articles a month and 1 site, up to $239 a month billed yearly for Scale. Serpwright is $79 a month for 1 site and 30 articles a month, or $790 a year for 10 sites and 3 articles a day, with AI writing included on either plan.
Do both use Google Search Console?
Yes, for different jobs. Frase reads Google positions and clicks from Search Console, flags pages that slip or sit on page two, and drafts a fix for a page that slips. Serpwright reads the same data to find searches your site appears for without a page that ranks for them, and turns those into titles you approve.
Can I move my articles out of Serpwright?
Yes, any time. Export gives you every article as a Markdown file, plus a CSV and a JSON file with titles, clusters, briefs and performance. Everything you published stays on your site.
See what your Search Console data would write
Connect Search Console in the trial and Serpwright lists the searches your site shows up for without a page, as titles you can approve. 3 days, no card.
Sources, checked November 8, 2026
Frase is a trademark of its owner. Serpwright is not affiliated with Frase. Prices and plans change; check Frase's site for the current offer.