MarketMuse vs Frase
MarketMuse plans what to write from an inventory of your site, writes briefs and scores drafts, and lists no prices. Frase writes drafts, publishes them to your CMS after you approve them and tracks AI answers, from $49 a month or $39 billed yearly.
Checked on November 13, 2026 from each vendor's own pages (sources). Serpwright makes a different kind of tool; we sell neither.
The short answer
Pick MarketMuse if you have a large site and writers, and you want a plan for what to create or update, with briefs and a content score. You book a demo to get a price.
Pick Frase if you want the drafts written and published for you, AI answer tracking, and a price you can see: $49 a month, or $39 billed yearly.
MarketMuse and Frase, side by side
- Best for
- MarketMuse: Teams with a large site who want a plan: what to create or update, and which topic clusters to work on.
- Frase: Small teams and freelancers who want one tool to find topics, write drafts, publish them and watch them after.
- Where topics come from
- MarketMuse: An inventory of your site's content and its topic model, which turn into topic clusters and a content plan.
- Frase: Your search data, your competitors and the pages you already have, including pages that lose ground.
- Content score
- MarketMuse: A content score in Optimize, plus a check of content quality and E-E-A-T before you publish.
- Frase: Every page gets a search score and an AI-readiness score.
- Briefs
- MarketMuse: 5, 10 or 20 content briefs a month on Optimize, Research and Strategy. All 9 brief types only on Strategy.
- Frase: Gaps found in the pages that rank become briefs. The pricing page counts articles, not briefs.
- AI writing
- MarketMuse: Optimize helps you “create AI content with a human in the loop”. MarketMuse says it does not write content for its customers.
- Frase: Frase Agent drafts in your brand voice from the pages that rank, or you write it yourself or with it. 10 to 100 articles a month by plan.
- Publishing
- MarketMuse: None. MarketMuse says it doesn't act like or replace a CMS. You can export your writing to Word and Google Docs.
- Frase: WordPress, Webflow, Sanity and Wix, or it hosts the page on FraseCMS. You choose Manual, Review only or Auto for what it may publish without asking.
- Tracking
- MarketMuse: Plans list tracked topics: 100 on Optimize, 1,000 on Research, 10,000 on Strategy. Search Console is not mentioned on the pages we read.
- Frase: Reads Search Console. Content Guard watches 10, 75 or 300 pages by plan and drafts a fix when one slides.
- AI answer tracking
- MarketMuse: Not mentioned on the pages we read.
- Frase: Yes. ChatGPT and Google AI from Starter, Perplexity from Professional, Claude and Gemini on Scale.
- Users
- MarketMuse: 1 on Free and Optimize, 3 on Research, 5 on Strategy.
- Frase: 1 seat on Starter, 3 on Professional, 5 on Scale. Extra seats are $29 a month on Professional and Scale.
- Price
- MarketMuse: No prices listed. Each plan's button books a demo. A free plan gives 1 user and 10 queries a month, and the page links to a free trial.
- Frase: $49, $129 or $299 a month ($39, $103 or $239 a month billed yearly). 7-day free trial, no credit card.
| Topic | MarketMuse | Frase |
|---|---|---|
| Best for | Teams with a large site who want a plan: what to create or update, and which topic clusters to work on. | Small teams and freelancers who want one tool to find topics, write drafts, publish them and watch them after. |
| Where topics come from | An inventory of your site's content and its topic model, which turn into topic clusters and a content plan. | Your search data, your competitors and the pages you already have, including pages that lose ground. |
| Content score | A content score in Optimize, plus a check of content quality and E-E-A-T before you publish. | Every page gets a search score and an AI-readiness score. |
| Briefs | 5, 10 or 20 content briefs a month on Optimize, Research and Strategy. All 9 brief types only on Strategy. | Gaps found in the pages that rank become briefs. The pricing page counts articles, not briefs. |
| AI writing | Optimize helps you “create AI content with a human in the loop”. MarketMuse says it does not write content for its customers. | Frase Agent drafts in your brand voice from the pages that rank, or you write it yourself or with it. 10 to 100 articles a month by plan. |
| Publishing | None. MarketMuse says it doesn't act like or replace a CMS. You can export your writing to Word and Google Docs. | WordPress, Webflow, Sanity and Wix, or it hosts the page on FraseCMS. You choose Manual, Review only or Auto for what it may publish without asking. |
| Tracking | Plans list tracked topics: 100 on Optimize, 1,000 on Research, 10,000 on Strategy. Search Console is not mentioned on the pages we read. | Reads Search Console. Content Guard watches 10, 75 or 300 pages by plan and drafts a fix when one slides. |
| AI answer tracking | Not mentioned on the pages we read. | Yes. ChatGPT and Google AI from Starter, Perplexity from Professional, Claude and Gemini on Scale. |
| Users | 1 on Free and Optimize, 3 on Research, 5 on Strategy. | 1 seat on Starter, 3 on Professional, 5 on Scale. Extra seats are $29 a month on Professional and Scale. |
| Price | No prices listed. Each plan's button books a demo. A free plan gives 1 user and 10 queries a month, and the page links to a free trial. | $49, $129 or $299 a month ($39, $103 or $239 a month billed yearly). 7-day free trial, no credit card. |
MarketMuse and Frase plans and prices
Frase lists monthly and yearly prices. MarketMuse lists what each plan includes but no prices. Checked November 13, 2026.
- MarketMuse Free: Free
- 1 user and 10 queries a month; no site inventory, tracked topics or content briefs
- MarketMuse Optimize: Not listed
- 1 site inventory, 1 user, 100 tracked topics, 100 queries, 5 content briefs and 1 content strategy document a month
- MarketMuse Research: Not listed
- 1 site inventory, 3 users, 1,000 tracked topics, unlimited queries, 10 content briefs and 3 content strategy documents a month
- MarketMuse Strategy: Not listed
- 1 site inventory, 5 users, 10,000 tracked topics, unlimited queries, 20 content briefs in all 9 types and 5 content strategy documents a month
- Frase Starter: $49 a month ($39 billed yearly)
- 10 articles and 50 audit pages a month, 1 site, 1 seat; Content Guard on 10 pages
- Frase Professional: $129 a month ($103 billed yearly)
- 40 articles and 250 audit pages a month, 5 sites, 3 seats; Content Guard on 75 pages
- Frase Scale: $299 a month ($239 billed yearly)
- 100 articles and 1,000 audit pages a month, up to 10 domains, 5 seats; Content Guard on 300 pages
- Frase Enterprise: Custom
- Custom seats, domains and limits, single sign-on, a dedicated account manager and an SLA
| Plan | Price | Includes |
|---|---|---|
| MarketMuse Free | Free | 1 user and 10 queries a month; no site inventory, tracked topics or content briefs |
| MarketMuse Optimize | Not listed | 1 site inventory, 1 user, 100 tracked topics, 100 queries, 5 content briefs and 1 content strategy document a month |
| MarketMuse Research | Not listed | 1 site inventory, 3 users, 1,000 tracked topics, unlimited queries, 10 content briefs and 3 content strategy documents a month |
| MarketMuse Strategy | Not listed | 1 site inventory, 5 users, 10,000 tracked topics, unlimited queries, 20 content briefs in all 9 types and 5 content strategy documents a month |
| Frase Starter | $49 a month ($39 billed yearly) | 10 articles and 50 audit pages a month, 1 site, 1 seat; Content Guard on 10 pages |
| Frase Professional | $129 a month ($103 billed yearly) | 40 articles and 250 audit pages a month, 5 sites, 3 seats; Content Guard on 75 pages |
| Frase Scale | $299 a month ($239 billed yearly) | 100 articles and 1,000 audit pages a month, up to 10 domains, 5 seats; Content Guard on 300 pages |
| Frase Enterprise | Custom | Custom seats, domains and limits, single sign-on, a dedicated account manager and an SLA |
Which one fits you
MarketMuse is the better pick when
- You have a large site and want a plan for what to create or update, built from an inventory of what you already have.
- Your writers already write, and you want briefs (all 9 brief types on Strategy) and a content score to check their drafts.
- You are fine booking a demo to get a price. A free plan (1 user, 10 queries a month) and a free trial are offered.
Frase is the better pick when
- You want drafts written for you and published to WordPress, Webflow, Sanity or Wix after you approve them.
- You want to see where ChatGPT, Google AI and other AI answers mention you, and to get a fix drafted when a page slides.
- You want a price you can see now: $49 a month for Starter, with a 7-day trial and no credit card.
When neither fits: you want pages for searches you already show up for
MarketMuse starts from your site's topic model and Frase from an audit of your pages and search data. Serpwright starts from the searches your site already shows up for in Search Console without a page. It writes the draft from a brief, marks each checkable claim against a sourced fact sheet and publishes it to WordPress, Webflow or Shopify. It has no content score and no AI answer tracking.
$79 a month for 1 site and 30 articles a month, 3 days free, no card. Compare it with each tool on its own page: MarketMuse alternative, Frase alternatives, or every comparison.
Questions
MarketMuse vs Frase: what is the difference?
MarketMuse is built around the plan: it makes an inventory of your site, finds the topic clusters to work on, writes briefs and scores drafts in Optimize. It does not publish, and it says it does not write content for its customers. Frase is built around the page: it audits your site, drafts articles in your brand voice, publishes them to your CMS after you approve, and watches rankings and AI answers after.
Is Frase cheaper than MarketMuse?
We can't compare the paid plans, because MarketMuse lists no prices: each plan's button books a demo. On November 13, 2026, Frase Starter was $49 a month, or $39 a month billed yearly, for 10 articles a month. MarketMuse has a free plan with 1 user and 10 queries a month; Frase has a 7-day free trial with no credit card.
Does MarketMuse or Frase write articles for you?
Frase does. Frase Agent writes drafts in your brand voice, 10 to 100 articles a month by plan, and you choose what it may publish without asking. MarketMuse's Optimize helps you create AI content with a human in the loop, but MarketMuse says it does not write content for its customers.
Which one tracks AI search, MarketMuse or Frase?
Frase. Its AI Visibility tracks ChatGPT and Google AI from Starter, adds Perplexity on Professional and Claude and Gemini on Scale. The MarketMuse pages we read on November 13, 2026 don't mention AI answer tracking.
Is there a tool that writes pages for searches I already show up for?
Serpwright does. It finds the searches your site already shows up for in Search Console without a page, writes the draft from a brief, marks each checkable claim against a sourced fact sheet and publishes it to WordPress, Webflow or Shopify. It has no content score and no AI answer tracking. $79 a month for 1 site and 30 articles a month, or $790 a year for 10 sites and 3 articles a day.
Sources, checked November 13, 2026
- MarketMuse pricing
- MarketMuse home page (features)
- MarketMuse Optimize
- Frase pricing
- Frase home page (features)
MarketMuse and Frase are trademarks of their owners. Serpwright is not affiliated with either. Prices and plans change; check each vendor's site for the current offer.